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This is where you tell the story of your brand. Iconic brands such as Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their status.

What’s in a story, though? How does the story develop authenticity? More to the point, how does such a story create that trusting feeling that customers crave?

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This is where you tell your story as a founder. It’s the story of you, your mission, and how your brand brings your mission to life. Overlook it and you risk having a forgettable brand in a sea of products. Craft it carefully, and you can create a powerful narrative that touches and inspires people.

Any quotes? Spend some time thinking and make it memorable

Inspiration

Highlight key information you need to help people quickly understand your story. Why they need to believe in what you are doing.

Education

Highlight key information you need to help people quickly understand your story. Why they need to believe in what you are doing.

Connect

Highlight key information you need to help people quickly understand your story. Why they need to believe in what you are doing.

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